MOËT & CHANDON Ice Impérial
Laura Venti | Creative Director
MOËT MOMENTS:
Chilled Sophistication with Carmen Hamilton and Moët & Chandon Ice Impérial
Moët & Chandon launched a digital campaign for its Ice Impérial Champagne, leveraging the elegance and influence of Carmen Hamilton to resonate with luxury millennials and Champagne consumers. Celebrated as the first Champagne created to be enjoyed over ice, Ice Impérial perfectly pairs with aspirational summer moments, offering the ideal indulgence for long, hot days.
Through captivating Instagram posts and Facebook videos, the campaign highlighted the refreshing versatility of Moët Ice, reaching 200,000 Australians and positioning it as the epitome of modern sophistication and summer luxury.
The Brief
Moët & Chandon tasked us with creating a digital campaign to drive engagement and reinforce Moët Ice Impérial’s position as a luxurious and versatile summer champagne. The goal was to inspire millennials and champagne enthusiasts to recreate their own "Moët Moments" while achieving a minimum of 90,000 engagements through influencer-driven content and Facebook ads.
The Solution
We centred this campaign around influencer Carmen Hamilton, whose sophistication and influence perfectly embodied Moët Ice’s aspirational identity. Carmen’s visually striking Instagram posts and videos showcased the refreshing versatility of Moët Ice Impérial, pairing it seamlessly with aspirational summer moments.
The Facebook campaign further expanded the reach, featuring bespoke video content designed to engage luxury millennials and champagne enthusiasts. This multi-platform strategy exceeded engagement KPIs while strengthening the brand’s position as a leader in modern luxury and summer indulgence.
My Role
Developed the campaign concept, ensuring alignment with Moët & Chandon’s luxury brand ethos.
Collaborated with Carmen Hamilton to produce visually captivating content that resonated with the target audience.
Led the production and directed bespoke video content to highlight the refreshing elegance of Moët Ice Impérial.
