Topshop Australia
Laura Venti | Creative Director
TOPSHOP BRINGS the Party:
Celebrating Trends with Influencer Style
TOPSHOP captivated young Australians with the #topshopbringstheparty campaign, featuring influencers Zoe Cross, Pepa Mack, Yan Yan Chan, and Sammy Robinson. The campaign celebrated versatile, trend-driven styles with bold storytelling and vibrant visuals. By combining engaging social media content with in-store activations, TOPSHOP created a dynamic festive experience, resonating with style-conscious audiences across Australia.
The Brief
TOPSHOP sought to showcase its festive season trends to a younger, style-conscious Australian audience. The goal was to create a campaign that connected emotionally with customers, highlighting the versatility of TOPSHOP’s styles while leveraging the influence of local social media personalities.
The Solution
The #topshopbringstheparty campaign was designed to blend aspirational storytelling with a multi-channel strategy. Four Australian influencers—Zoe Cross, Pepa Mack, Yan Yan Chan, and Sammy Robinson—were chosen to represent TOPSHOP’s key styles: ‘pretty,’ ‘rock,’ ‘urban,’ and ‘beach.’
The strategy included vibrant Instagram and Facebook Canvas ads to maximise reach and in-store activations, such as window displays and influencer meet-and-greets, to bridge the gap between digital content and physical retail spaces. This approach created a seamless, engaging experience that elevated TOPSHOP’s visibility during the festive season.
My Role
I worked with Topshop to craft a compelling narrative and aesthetic that embodied the brand’s identity.
Spearheaded the video and photoshoots, guiding every detail to authentically capture influencers' expressions of each trend.
Strategically integrated digital assets with in-store experiences and live events.
