seafolly Australia
Laura Venti | Creative Director
Making Waves:
Seafolly x Natasha Oakley Celebrate Summer
Seafolly marked the first day of summer with an iconic campaign featuring Natasha Oakley, whose global influence brought the brand’s aspirational beach lifestyle to life.
Through stunning visuals at Bronte and Bondi Beach and a live yoga event hosted by Natasha, the campaign blended effortless glamour with authentic storytelling. This multi-channel approach cemented Seafolly’s status as a leader in summer lifestyle fashion while capturing the vibrant energy of Australian beach culture.
The Brief
Seafolly sought to celebrate the first day of summer with an engaging digital campaign featuring Natasha Oakley. The objective was to leverage her global influence to highlight Seafolly’s alignment with aspirational summer living and authentic Australian culture while strengthening emotional connections with the brand.
The Solution
We combined aspirational storytelling to capture the carefree and glamorous spirit of an Australian summer. The campaign featured stunning visuals from a Bronte and Bondi Beach photoshoot and a live yoga event hosted by Natasha Oakley at Bondi Beach.
This multi-channel approach included digital content, authentic lifestyle imagery, and social media engagement to maximise visibility and strengthen Seafolly’s iconic summer appeal. The immersive brand experience resonated deeply with the audience, reinforcing Seafolly’s position as a summer lifestyle leader.
My Role
Curated the campaign’s look and feel to align with Seafolly’s brand ethos.
Sourced the crew and led the Bronte and Bondi Beach photoshoot, capturing aspirational imagery.
Directed creative elements for the Bondi Beach yoga event, delivering a seamless brand experience.
Developed social media assets to amplify reach and embody summer’s vibrant energy.
This campaign blended aspirational visuals with authentic experiences, bringing Seafolly’s summer vision to life.
